From October 2011, the new global campaign “Turn your city pink! Raise awareness for breast cancer” will run for one year. Pink is the international color of breast cancer awareness and the goal of this campaign is to encourage participants to be creative and turn their city pink by taking action.

Participants can join pink charity runs, walk the city wearing pink, paint something pink, or distribute informative flyers about methods of early detection. Pink participants will be able to upload pictures or videos of their creative activity to the campaign Website and share them with friends to spread even more awareness.

Siemens will reward each entry with a donation of five US-dollars to a selected charity and the most popular entry wins a pink City iPad* each month. The participants can select from the following organizations to be the recipient of the donation: Susan G. Komen for the Cure, the Breast Health Global Initiative, the International Breast Cancer Research Foundation, and the American Cancer Society.

Early detection can save lives. In the early stages, the tumor is still small and the risk of metastases is significantly lower. Women who are informed about the risks, the medical care that is available to them, and receive regular screenings can help increase the chance of detecting potentially harmful tumors early.

  Join the pink alliance now!

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* iPad is a trademark of Apple Inc., registered in the U.S. and other countries.

Early detection is the key to success for effective breast cancer treatment. This has been confirmed numerous times over. Women who are informed about their risks and medical care available to them often seek medical checkups and increase the chance of detecting potentially harmful tumors early.

The goal of our information program is to increase breast cancer awareness globally by delivering concise information to women and patients as well as by supporting health professionals achieve improvements and deliver aid. Our breast cancer awareness campaign includes activities such as an international survey on breast cancer awareness conducted with women all around the globe, a breast care day during the European Congress of Radiology 2011, and a “Pink Ribbon” initiative that virtually united people against breast cancer in October 2010.

International Survey on Breast Cancer Awareness by the GfK Group

Breast Care Day at the European Congress of Radiology 2011

"The Pink Ribbon around the World"