Children Discover the Magic of Better Hearing

Healthcare News | January 1, 2009

Early in 2008, Siemens Hearing Instruments, Inc.,a leading manufacturer of hearing instruments in the United States, launched a nationwide campaign to educate parents and children about hearing loss. A major part of this program is Siemens’ alliance with The Walt Disney Company, an American brand that is recognized and loved throughout the world.

The cornerstone of the Siemens and Disney program is the Disney Pediatric Kit, a bright and appealing package that was designed to immediately involve children and parents by helping them in a positive and fun way to understand hearing loss. Inside the kit’s soft and colorfully illustrated Disney lunchbox are items that can help kids and parents ease the transition to wearing hearing instruments: a plush Mickey Mouse doll, dehumidifier, air puffer, stethoset, battery tester, tool set and use and care instruction book.