Siemens Hearing Instruments, Inc. aired a 30-second hearing loss awareness video every hour on the ABC Times Square Jumbotron in New York City during May 2009. In addition, 23 Siemens representatives were seen at various locations in the city to distribute educational materials about hearing loss. Siemens representatives were also wearing latest models of hearing instruments, showing the public advancements in technology and size to fit every lifestyle.
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