Siemens Healthcare and Disney are introducing a children’s book to the clinical laboratory and physician communities to educate children and parents about the diagnosis and management of allergies. Mickey and the Giant Kachoo!, featuring Disney’s Mickey Mouse, highlights a blood test to help identify allergens that trigger allergic reactions, one that’s simpler than a traditional skin-prick test and poses no risk of a severe reaction. 

The book was created by Siemens and Disney as part of a corporate alliance that uses Disney storytelling to help kids understand health issues. Previously, the companies collaborated on a healthy hearing kit for kids distributed by physicians and health care clinics.   Read more...[16 KB] 

Sneak Peek: Mickey and the Giant Kachoo!